When it comes to advertising a business, you need to understand that you cannot cut too many corners. Yes, you do not need to have an entire marketing and social media management team, but you still have to allocate some of your budget for online and physical advertisements. You cannot sustain yourself as a business in the 21st century where the market is more competitive than it has ever been before. So, you have to be willing to invest the time, money, and even manpower to get that going. A business banner is an effective means of advertisement when made properly, and if you are looking for pointers, then you can keep on reading below:
- You want your business banner to have a clean and clear font. This means that both the size of the font and your choice of font design needs to be readable at first glance. Do not fall into the trap of unique and cursive fonts because they do not allow for easy reading.
- You want to go for colours that are pleasing to the eye and are not loud, flashy or just weird given the nature of your business/services. You should look up colour psychology to find out what colours naturally tend to elicit a good reaction from people and then use those in your banner.
- You want to be sure that the background and images you choose for your banner are relevant and smart. You do not have to use the most generic stock photo that people already see everywhere, but you also do not want to go too out of the box. It is a delicate balance, and the only way you can ensure it is through some time and effort experimenting with different images and ideas.